Dubai announces ‘Win Your Home in Dubai’ property contest

DUBAI,—Dubai has launched on Tuesday “Win Your Home in Dubai”, a citywide initiative led jointly by Dubai Festivals and Retail Establishment (DFRE), part of Dubai Department of Economy and Tourism (DET), and Dubai Chambers, according to the Government of Dubai Media Office, aimed at turning everyday retail spending into chances to win residential property in the emirate.

The 12-week campaign will run from May 22 to August 30, 2026, and invites residents and visitors aged 18 and above to take part by spending AED 500 at participating outlets across more than 1,000 brands and 3,500 retail locations throughout Dubai.

The initiative spans major retail events including Eid Al Adha, the 3 Day Super Sale, and Dubai Summer Surprises, allowing shoppers to access promotions while earning entries into prize draws.

The campaign features 12 residential units provided by Binghatti Developers, the exclusive real estate partner, including 11 studio apartments and one two-bedroom apartment, converting retail participation into property ownership opportunities.

Each week of the campaign, one studio apartment will be distributed as a prize, while the two-bedroom residence is scheduled to be awarded during the final draw as the top prize.

To take part, participants are required to spend at least AED 500 at any participating outlet, scan the official QR code available at campaign locations, and submit their purchase receipt for verification.

These steps validate entry into the draw system. Every additional qualifying spend of AED 500 generates extra entries, with earlier participation increasing eligibility across all weekly draws throughout the full campaign period.

More than 1,000 brands across over 3,500 outlets are participating, reflecting Dubai’s integrated retail ecosystem and aiming to boost footfall and economic activity across the emirate.

Ahmed Al Khaja, Chief Executive Officer of the Dubai Festivals and Retail Establishment (DFRE), said Dubai has consistently attracted people from across the world seeking to establish their lives and invest in long-term futures in the city.

He added that the “Win Your Home in Dubai” initiative reflects this vision by giving both residents and visitors a chance to move closer to homeownership while taking part in Dubai’s active retail environment.

Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, said Dubai’s retail sector is a key driver of economic growth and a global destination for shopping and tourism.

He said the initiative supports innovative programs that add value for businesses, strengthen commercial activity, and reinforce Dubai’s position as a leading retail hub.

Muhammad BinGhatti, Chairman of Binghatti Developers, said the firm is exclusive real estate partner of the campaign, calling it a landmark initiative reflecting Dubai’s vision and stated: “We are pleased to support” the initiative in Dubai city.

(With files from Government of Dubai Media Office)

Copyright © 2026 Dubai Diplomacy. All rights reserved.

Your support matters! Consider buying us a coffee — every bit helps keep independent news alive.

Related posts:

Binghatti, Mercedes-Benz launch first Mercedes-branded city in Dubai ADNOC group companies report $9.7 billion net profit in 2025 Banking assets reach AED 5.34 trillion in 2025: CBUAE Abu Dhabi’s IHC reports AED 34.7 billion net profit in 2025 Dubai’s parking firm Parkin reports AED 625.5 million net profit in 2025 Dubai ruler issues law on building quality and safety, UAE Dubai ruler approves 4,631 residential plots worth AED 5.3 billion Air Arabia records net profit of AED 1.64 billion in 2025